Originally developed as an unbiased element and presented film competition screenings in 2007, the film was obtained by Paramount Pics and modified, especially with a new ending. It was presented a restricted U.S. release on September 25, 2009, and then a nationwide release on Oct sixteen, 2009. The film earned practically $108 million at the U.S. box office environment and a further more $85 million internationally for a around the world overall of $193 million.[six] Paramount/DreamWorks obtained the U.S. legal rights for $350,000. It is the most profitable film ever manufactured, based on return on financial commitment,[eight] though these figures are complicated to verify independently as this is possible to exclude marketing charges.